From Idea To Market Place

This chapter is aimed at introducing you to the world of Digital Entrepreneurship. Getting you familiar with the skills, knowledge and “industry jargons” within the digital entrepreneurship space. You will also be equipped with the mindset and skillset required to independently scout for new digital entrepreneurial opportunities and how you can take advantage of these opportunities to create a business and source of income. This chapter also aims to provide you with skillsets and information needed to set yourself  and your business endeavors apart from the noise and hone your skill as a modern-day Digital Entrepreneur.

Target Audience

  • Whether it is to grow your already existing business or if you are just starting up - this is the Chapter is for you.

What Will I Learn?

  • Take your businesses from ideation to implementation and through traction and growth
  • Be equipped with the knowledge and information needed to scout the digital marketplace for new opportunities
  • Be able to test and improve your own business ideas
  • Confidently enter the marketplace
  • Set yourself apart from the competition all with no previous technical experience required

Topics for this course

8 Lessons

Finding your Niche & Defining Your USP

Finding your Niche & Defining Your USP
Module Assignment

The ABC of Digital Entrepreneurship

Digital Market Research & Validation

Digital Business Plan for Digital Entrepreneurship & Digital Elevator Pitch

SWOT Analysis For your Business (Strength, Weakness, Opportunity & Threat)

Practical Digital Skill Acquisition (plus Monetisation of these Skills)

Branding & Brand identity Creation

Creating a Customer-Centric Business; Customer Avatar & Customer Experience

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