The Digital Entrepreneurship Program
In this self-paced online based program – You will be equipped with high level Knowledge, Information, Skills and Practical know-how on how to properly Launch, Market and leverage digital technology to either run your own successful online businesses or enhance an already created business. This applies to both online and offline business as it is possible and crucial for both to leverage on the digital era.
With buying habits of the modern-day consumer rapidly changing and moving towards a more digital and online-based approach, the information and knowledge contained in this course is vital both to budding entrepreneurs and ones with businesses that are already running. You will be able to use the internet to foster growth in your entrepreneurial journey.
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Target Audience
- Wether it is to grow your already existing business or if you are just starting up - this is the program for you.
What Will I Learn?
- Take your businesses from ideation to implementation and through traction and growth
- Be equipped with the knowledge and information needed to scout the digital marketplace for new opportunities
- Be able to test and improve your own business ideas
- Confidently enter the marketplace
- Set yourself apart from the competition all with no previous technical experience required
Topics for this course
From Idea to Marketplace
Finding your Niche & Defining Your USP
Chapter 1 Module 1 Assignment
The ABC of Digital Entrepreneurship
Chapter 1 Module 2 Assignment
Digital Market Research & Validation
Chapter 1 Module 3 Assignment
Digital Business Plan for Digital Entrepreneurship & Digital Elevator Pitch
SWOT Analysis For your Business (Strength, Weakness, Opportunity & Threat)
Chapter 1 Module 5 Assignment
Practical Digital Skill Acquisition (plus Monetisation of these Skills)
Chapter 1 Module 6 Assignment
Branding & Brand identity Creation
Chapter 1 Module 7 Assignment
Creating a Customer-Centric Business; Customer Avatar & Customer Experience
Excelling In The Marketplace
Scaling and Growing in the Marketplace
About the instructors
8 Courses
157 students