The Digital Entrepreneurship Program

In this self-paced online based program –  You will be equipped with high level Knowledge, Information, Skills and Practical know-how on how to properly Launch, Market and leverage digital technology to either run your own successful online businesses or enhance an already created business. This applies to both online and offline business as it is possible and crucial for both to leverage on the digital era. 

With buying habits of the modern-day consumer rapidly changing and moving towards a  more digital and online-based approach, the information and knowledge contained in this course is vital both to budding entrepreneurs and ones with businesses that are already running. You will be able to use the internet to foster growth in your entrepreneurial journey.

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Target Audience

  • Wether it is to grow your already existing business or if you are just starting up - this is the program for you.

What Will I Learn?

  • Take your businesses from ideation to implementation and through traction and growth
  • Be equipped with the knowledge and information needed to scout the digital marketplace for new opportunities
  • Be able to test and improve your own business ideas
  • Confidently enter the marketplace
  • Set yourself apart from the competition all with no previous technical experience required

Topics for this course

24 Lessons

From Idea to Marketplace?

This chapter introduces you to the world of Digital Entrepreneurship. Getting you familiar with the skills, knowledge and “industry jargons” within the digital entrepreneurship space. You will also be equipped with the mindset and skillset required to independently scout for new digital entrepreneurial opportunities and how you can take advantage of these opportunities to create a business and source of income. This chapter also aims to provide you with skillsets and information needed to set yourself and your business endeavors apart from the noise and hone your skill as a modern-day Digital Entrepreneur.
Finding your Niche & Defining Your USP
Chapter 1 Module 1 Assignment
The ABC of Digital Entrepreneurship
Chapter 1 Module 2 Assignment
Digital Market Research & Validation
Chapter 1 Module 3 Assignment
Digital Business Plan for Digital Entrepreneurship & Digital Elevator Pitch
SWOT Analysis For your Business (Strength, Weakness, Opportunity & Threat)
Chapter 1 Module 5 Assignment
Practical Digital Skill Acquisition (plus Monetisation of these Skills)
Chapter 1 Module 6 Assignment
Branding & Brand identity Creation
Chapter 1 Module 7 Assignment
Creating a Customer-Centric Business; Customer Avatar & Customer Experience

Excelling In The Marketplace?

This chapter will help you turn your newly discovered or long lasted knowledge of digital entrepreneurship into a business or system that actually works. In this chapter we will take you from “implementation to traction”. In this chapter, you will be equipped with the knowledge and know-how on how to start seeing traction in your chosen or already created business.

Scaling and Growing in the Marketplace?

In this chapter you will be equipped with knowledge and information on how to scale and grow your business as a digital entrepreneur. You will learn strategies and processes used by high performing digital businesses and entrepreneurs to out-perform your competition. In this chapter, you will hone your skills and knowledge as a digital entrepreneur and will be comfortable taking your businesses another step. Going from traction to expansion and growth.

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